The old Wurlitzer Principles transform today’s Hospitality Business – “Cocktail Jukebox”

In the 50’s, 60’s & 70’s Wurlitzer Jukeboxes were used in many bars and restaurants worldwide to entertain guests with their choice of music from vinyl record singles, selected by them. “Insert a coin, push a button and enjoy the sound of music”. After the launching of the CD and the DVD, Wurlitzer switched to hospitality, selling vending machines for food and beverages – which are now found at many airports, railway stations etc. EX-HO transformed this “Jukebox Principle” in to the hospitality sector – directly on or into your bar counter! For serving your guests quickly & earning profits for yourself.

Demands and Challenges in the Hospitality Sector

Hotels, Restaurants, Bars, Casinos, Clubs, Discotheques, Leisure clubs, Catering services and other players in the huge hospitality sector have food & beverages as their core business, where their main concern is:

• to deliver consistent quality of products and services on time
• to reduce the production time of their products (especially at peak hours)
• to reduce production cost & improve service aspects
• to generate more profit by minimizing overhead cost & typical losses due to wastage in the hospitality sector
• to control and supervise their day-to-day business activities either at the point-of-sale or in the back of the house 
• to attract new customers with innovative choice of additional menu products and eye catching service modes

Automated Beverage Dispensing & Inventory Control is the topic of services and product portfolio of Extreme Hospitality, LLC. Based on many years of hands-on and in-trade experience in Europe, Dubai and South Africa we did set ourselves the challenge of developing the state-of-the-art Beverage Dispensing System (BDS), which is made:

• to deliver high volumes of a 100% consistent high quality product, and to avoid further increase of high caliber staff cost
• to eliminate typical losses (spillage, over serving, staff fraud, billing mistakes)
• to generate additional revenues by eliminating bottlenecks at peak hours, which cannot be solved by increasing barkeepers and service staff
• to enable end-to-end control over the product delivery & quality
• to avoid dependence on specialized staff
• to increase customer satisfaction by really “quick service” and “consistent taste” all the times

One of the results is our Cocktail Jukebox, available in two options:

Jukebox – The Star Performer

• is a computerized, automated BDS to prepare cocktails & long drinks at a single touch
• can draw and mix up to 32 different ingredients from the reservoir
• pours a beverage within 2-10 seconds ready for service
• saves & secures up to 200 pre-programmed cocktail recipes consistently, each server can access via a multi line touch screen display on top of the pouring head
• is available in non-alcoholic “mocktail” and alcoholic “cocktail” versions
• is offered either permanently installed (in your existing bar counter) or assembled in a mobile bar counter with individual design opportunities to suit your decor
• requires no special staff training
• eliminates typical beverage hospitality losses and offers a better cost control
• creates higher margins and additional revenues by a proper inventory control
• improves the business, revenue and profit processes of premises which already sell cocktails and long drinks as well as . . .
• creates a new business field for premises which did not sell cocktails till now

A sample of typical cocktail menu pre-programmed in the Cocktail Jukebox is attached for your reference.

Jukebox – Your Profit Center

The implementation and operation of a Jukebox influences your profit/loss calculation via three significant parameters on day to day basis:

• Prevention of Losses - Avoids over serving, over dosage, wastage, billing mistake and staff fraud by using the combination of a hygienic electronic dispensing together with a computer based serving, fool-proof recording and billing. Typically these kinds of loses can equate to 20-40% of sales, Jukebox can reduce this figure to 10%! A Business Reality in Cocktail Bars: Each 4th Cocktail doesn’t count in YOUR revenues!!!
• Wage Savings – The employment of additional high caliber staff to cover requirements of higher guest frequencies can be avoided through a much higher productivity per bar staff. Additional “Standard” bar staff can assist your present Cocktail-Mixologist (Barman) - and reduces your payroll cost.
• Boost of Sales – Supports the boost of the total output of your bar due to significant faster cocktail preparation and service – most important at peak hours. Guaranteed consistent quality of cocktails is always a customer magnet and leads in combination with correlating promotion to higher repeat customers and guest frequency.

All this leads to a guaranteed return on investment (ROI) within one year period as well as a significant increase of customer satisfaction and – last but not least higher profits!

Minimum of Maintenance/Service & User Friendly Machine

The regular maintenance procedures – shutdown and tube cleaning – are system integrated features which can easily be operated by your bar staff. The daily cleaning routine takes 10-15 minutes. Maintenance of cocktail compositions is guaranteed by the built-in software – independent from any other external technical support. Operates a highly qualified service organization to support its customers in emergency cases. Annual maintenance contracts are available, if desired. EX-HO offers as a matter of fact customized juice and bar syrup ingredients in form of bag-in-box containers at competitive prices. Only spirits have to be purchased by the customer itself in classic bottle fillings or in container form.

Security, Back Office & Management Information (MIS)

The touch screen in the pouring head is equipped with electronic lock, and operates with the electronic ISAK waiter key only. By using DRM technology, different access rights can be defined for each key (master, mixologist, waiter, cashier, F&B controller etc.). EX-HO Jukebox is delivered with a special easy-to-use Management Software on Microsoft-Windows platform. This special development can create an almost endless list of drinks that can be freely composed out of the range of available ingredients. Furthermore precise analysis and statistics about daily sales can be drawn up as one requests for every individual staff member, by time, by cocktail, product group, ingredient or by price and total summery. This information can be monitored from the back office at one’s Venue or via remote modem link- worldwide. Additionally, gateways to all POS/HMS systems and most MIS systems are available.

Features & Highlights

• Full Portfolio – All kinds of liquid ingredients (juices, syrups, spirits and cream) can be processed. Depending on the recipe only ice, topping and garnish has to be added manually by the barman.
• High Performance – Up to 200 cocktails per hour can be prepared. No losses trough bottle-necks at peak hours, no increase of staff expenses for high caliber bar mixers.
• Consistency – PC controlled equipment is used to dispense correct measures of pre-programmed amounts of each ingredient. The 60th cocktail has got the same taste like the 1st- one.
• Hygienic – Ingredients are pumped within a closed airless beverage-grade tubing system separately to the pouring head and do not get mixed until they reach the glass or shaker – a daily cleaning routine is integral part of the system.
• Facility Improvement – Ingredients can be stored and chilled, where enough space is available. Either below the bar counter (recommended) or further away.
• Total Security, Control & Transparency - Every mixed cocktail served, is recorded for cash collection purposes. Billing as well as gateways to cash management systems are integrated.